Website Design Consulting | SEO Campaigns
Website Design Services If you are a company looking to create your first website or update an existing website. Whether you want a simple website to talk about your products and services or you want an e-commerce website to sell online, Adirect Marketing can help. We provide managed project development to help guide your vision into a virtual reality. What is Website Usability? Usability is when a website is developed in a way that makes it easy for users to navigate through its menus and layout. Website usability is an extremely important factor in your Internet marketing strategy and your return on investment. Successful marketing campaigns can drive thousands of visitors per day to your website and if these visitors find your site hard to navigate, then these users will almost immediately click away from your site. Adirect Marketing website services Website usability services are essential to search engine optimization so that your website pages are easily indexed by search engines. Our services include:
- Identify website usability areas of improvement
- Utilize Google Website Optimizer to identify any possible webpage issues.
- Suggest new page tagging that take into consideration your targeted keywords
Your website is your main source of revenue generation online so therefore it needs to be user-friendly in order to attract and convert as many visitors into customers as possible. Adirect Marketing will find out how your visitors are interacting with your website to fix problem areas and enhance areas that are already doing well. What is Visual Search? With technology such as Google Goggles, the ability to perform a search query in Google without using actual words is possible. Essentially, it allows mobile users the ability to use pictures to search the web. What is Google Goggles? Google Goggles recognizes text, landmarks, books, contact info, artwork and logos. Simply take a picture of an object within one of these categories using the Google Goggles mobile app, and Google will perform a web search based on the image in your photo. Adirect Marketing Visual Search services:
- Optimize your website images to include your brand name and keyphrases so they appear when a user performs a search query in Google.
- Optimize your website images for mobile devices.
Why Visual Search? Visual search falls under the category of SEO as its goal and purpose is to have website images optimized so they appear when someone performs an image search, or regular web search query in Google. It is another way to increase search engine rankings and presence. Most mobile phones and tablets have built in cameras, and in the case of the iPhone and iPad 2, they have multiple cameras. This camera technology, coupled with built in GPS technology has given birth to new technologies and mobile functionality. Imagine that search engines can take advantage of the built in cameras to do visual searches and using the GPS features, localize those visual searches to companies and products and services that are close to you! Visual search is still in its infancy, but the possibilities are endless and the technology is in place to support it.
