Social Media Marketing
Do you currently have a following for your business on Twitter or Facebook? Adirect Marketing can help setup your business to be more social using Facebook, Twitter, Google Places among many other social media sites.
Google Places
Did you know that 1 in 5 Google searches is related to a location (i.e. Restaurants Vancouver) and therefore it is important to have a prominent business listing within Google Maps. These listings are called Google Places business listings.
These listings are displayed within the organic search engine results when a user performs a search. If the search is relevant to your business offering, your listing will appear in Google Maps.
Adirect marketing offers Google Places Optimization Services
- Claim your Google Places business listing.
- Optimize your Places listing for relevant keyphrases that are being used by your target market.
- Create Google Tags, coupons, deals and more.
Twitter is a “micro blogging platform” where users create a 140 character update that publishes to their twitter profile and is sent to all of their followers. Twitter is an effective marketing tool because it allows information to be sent directly to customers or followers. It also helps you engage and talking to your fan base, discussing their concerns, offering specials and publically recognizing them in front of their peers, resulting in a higher level of customer loyalty. Finally, it is important to understand why you are using Twitter for your business. Are you pushing content? Customer service? Adirect Marketing can help you create an effective social media Twitter strategy.
- Set up of Twitter account.
- Strategy creation with your marketing and business goals in mind.
- Develop the content strategy to communicate your messaging effectively.
- Integrate Twitter into your existing marketing strategy, website and other marketing platforms.
Today, more Internet users visit Facebook than they do Google, and spending more of their time on social network websites. A Facebook presence for a company is a viable way to increase its branding, loyalty and ultimately convert social media followers into customers.
Adirect Marketing can help your Facebook strategy in the following ways:
- Build and promote a Facebook business page.
- Built a highly targeted Facebook cost-per-click campaign.
- Promote specials and deals using Facebook Places.
YouTube
YouTube is the second most used search engine in the world? Therefore it is important to upload your video content and optimize it on YouTube to obtain the highest amount of video impressions. Adirect Marketing can help you:
- Create a branded YouTube channel for your business.
- Upload video collateral to your YouTube channel.
- Optimize video content with keyphrases to result in your video collateral showing within Google organic search results.
- Integrate your content on other social media platforms & website.
Yelp
Yelp combines social networking with localized search and reviews to create a local, online community. Adding a business listing for your business, and engaging with customers who give both negative and positive reviews is a powerful customer relationship management tool. Online reviews are an important aspect of a localized online marketing strategy. These reviews are pulled into Google Places and other localized directories to provide consumers information about the business. They help with increasing the rankings of Google Places listings, and also increase brand loyalty when positive. With the possibility of negative reviews being submitted, it is important to listen, and respond promptly to online reviews in a public medium to communicate your company cares.
Yelp Marketing Services
- Setting up a Yelp Business listing.
- Developing a review campaign targeted towards your customers with incentives to leave reviews.
- Incorporating into other social media platforms.