Analyze Website Traffic
Analyze
Your website traffic is the most important way to evaluate the success of your Internet marketing campaign. The most important element of your campaign should be to track how your visitors are interacting with your website. Along with analyzing your website traffic and ensuring your website is user-friendly, it is also important to analyze and ensure that your marketing goals are being achieved.
Google Analytics
Where are the majority of your visitors coming from? If your analytics is properly implemented on your website, this will allow you to obtain valuable insights from your website traffic and create business goals based on what your website visitors are doing.
Google Analytics allows you to collect user-event data on your web property through a varity of means, the most common of which is our ga.js Tracking Code. The documentation in this section exists to help you customize your tracking code for a wide variety of uses and using a number of libraries:
- Modify the tracking code to create your own visitor segments
- Use Mobile tracking to collect download and usage statistics for your mobile applications
- Learn which products sell the most with Ecommerce tracking
- Collect event-level activities separate from pageviews with Event Tracking