Email Marketing Campaigns
Why Email Marketing? 
Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and any email communication that is meant to build loyalty, trust or brand awareness. Email marketing can be done to either cold lists or current customer database. Email marketing campaigns can be used for:
- sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,
- sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately,
- adding advertisements to email messages sent by other companies to their customers
Today, email marketing has emerged as the most effective direct marketing tool. There is no better way to reach out and talk to your customer base then email marketing. Using email marketing to keep your brand fresh with your customers, develop sales leads, and integrating your email message with social media features to attract social media followers into paying customers are all strategies to keep in mind when designing your email marketing strategy. Email Marketing Services Adirect Marketing can integrate email platforms into your website, set-up your email campaign platform and teach you how to run your own campaigns. We also offer a fully managed service that includes content creations and delivery of the email campaign.
- Monthly Newsletter – You send a monthly newsletter to a list of subscribers you have developed and then track your results.
- Daily or weekly Campaigns – You have a large customer base and you want to send daily or weekly emails.
