Marketing Strategy Do you feel like your website is invisible online? Simply having a website does not mean that you will automatically start recieving online customers. If you want to get customers visiting your website, you need an Internet marketing strategy that takes into consideration your target market and utilizes online marketing techniques. Adirect Marketing utilizes an Internet marketing strategy around the following steps:
- Discover your target market strategy and identify how to reach them with keywords.
- Website audit to ensure that your layout, content management system (CMS), webpage design and meta tagging are set-up correctly to attract your target market. (On-page)
- Search Engine Optimization (SEO) campaign utilizing link building, display ads, press releases and directory submissions. (Off-page)
- Social Media marketing campaign to establish your brand on the leading social websites.
- Email marketing campaign to ensure that your company stays in contact with your customers who are interested in finding out more information on a regular basis about your company's products and services.
- Establish your brand on online business aggregator websites
- Analyze the results of your campaign
What is Internet Marketing? Internet marketing is also known as web marketing, online marketing, or e-marketing which is the promotion of products or services over the Internet. It combines the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies. Glossary of Terms:
- Display Advertising: the use of web banners or banner ads placed on a third-party website to drive traffic to a company's own website and increase product awareness.
- Search Engine Marketing (SEM): a form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
- Search Engine Optimization (SEO): the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
- Social Media Marketing: the process of gaining traffic or attention through social media sites.
- Email Marketing: involves directly marketing a commercial message to a group of people using electronic mail.
